Threats from synthetic media, including text, video, audio, and images, present a growing challenge for all users of modern technology and communications. Deepfakes are a particularly concerning type of synthetic media that utilizes artificial intelligence/machine learning (AI/ML) to create believable and highly realistic media.

Deepfakes can impact organizations in many ways, including impersonation for financial gain. Cyber criminals often use multiple types of manipulated media in social engineering campaigns that include impersonating key leaders or financial officers, using manipulated audio, video, or text, to illegitimately authorize the disbursement of funds to accounts belonging to the malicious actor. Business Email Compromise (BEC) schemes are counted among these types of social engineering, costing companies hundreds of millions of dollars in losses.

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